In 1970, French entrepreneur Marcel Bich launched the BIC 4 Couleurs Original pen, which allows you to change colors with a click without ever changing pens. Essential at its release and iconic today, the 4 Couleurs pen has been used for decades by BIC consumers around the world. Millions of BIC 4 Couleurs pens sold, but they always hold a special place in everyone's history: the favorite pen for some, a daily work tool for others, an indispensable note-taker for students, or a creation instrument for artists. Timeless, the design of the BIC 4 Couleurs pen is easily recognizable: a two-tone body, a clip for attaching it to notebooks and pockets, and a perforated ball on the end that characterizes the product. A BIC, a real one.
