In 1950, the French entrepreneur Marcel Bich revolutionized writing by manufacturing the BIC Cristal Original ballpoint pen, known for its smooth and clean writing. His innovation lies in the remarkable combination of three elements: a point, a perfectly spherical ball, and high-quality ink produced in BIC factories. Since then, the company has continuously optimized its Cristal pen to ensure impeccable quality. Over the years, it has become lighter, and its ink, produced in-house, is constantly improved to provide an even smoother writing experience. Today, this pen writes up to twice as long as most standard ballpoint pens. A universal object, known and loved by everyone for decades, the BIC Cristal pen has become a daily tool for millions of men and women, students, professionals, and creators around the world, bringing satisfaction with each use. Iconic, it is even exhibited at the Museum of Modern Art in New York (MoMA) and the Musée d'Art Moderne/Centre Georges Pompidou in Paris, where its timeless design continues to captivate. Because only BIC does it as well as BIC.
