In 1950, French entrepreneur Marcel Bich revolutionized writing with the creation of the BIC Cristal Original ballpoint pen, known for its smooth and clean writing. His innovation lies in the remarkable combination of three elements: a tip, a perfectly spherical ball, and high-quality ink made in BIC's factories. Since then, the company has continuously optimized its Cristal pen to ensure impeccable quality. Over the years, it has become lighter, and its internally produced ink is constantly enhanced to provide even smoother writing. This pen now writes up to twice as long as most regular ballpoint pens. A universal object, known and loved by all for decades, the BIC Cristal pen has become a part of the daily lives of millions of people, including students, professionals, and creators around the world, bringing satisfaction with every use. Iconic, it is even exhibited at the Museum of Modern Art in New York (MoMA) and at the Musée d'Art Moderne/Centre Georges Pompidou in Paris, where its timeless design continues to fascinate. Because only BIC can do as well as BIC.
